Top 5 Packaging Trends to Watch in 2024
In the world of packaging, staying ahead of the curve is crucial for businesses aiming to make a lasting impact. As we step into 2024, the packaging industry continues to evolve, bringing forward innovative trends that redefine the way products are presented and consumed. From sustainable solutions to the latest in bespoke design, these trends promise to shake up the packaging game.
At Greyhound Box, we have our finger on the pulse of all the latest trends in packaging. So, here’s the top 5 we know are set to shape the landscape in 2024!
1. The Rise of Minimalist Packaging
Much like the changing tides, in the world of design and branding, trends come and go. But one trend making big waves that look to stay is minimalist packaging design – simple, clean, and clutter-free.
Brands are choosing this approach to convey transparency and authenticity. In a positive and eco-friendly way, minimalist packaging avoids using too many irrelevant layers, un-recyclable materials, and unnecessary decorations. By keeping things simple and using streamlined designs, minimalist packaging cuts down on waste and saves resources. This makes it a great option for brands that want to lessen their impact on the environment.
What’s not to love about that?
2. Designing for Accessibility
In the UK, approximately 16 million people are estimated to have disabilities, with some facing challenges in independently opening packaging. To address this, it’s crucial to create inclusive packaging. This means designing packaging with features like easy-to-open elements, readable fonts, and user-friendly designs.
Accessible packaging benefits not only those with disabilities but also the elderly, children, and anyone who might struggle with regular packaging. As we embrace a more inclusive world, it’s essential for brands to shift their packaging design to ensure accessibility – a move that goes beyond a trend and becomes a necessary step to becoming the norm.
3. A Bigger Embrace of Sustainable Packaging Solutions
Sustainability isn’t just a passing trend; it’s a crucial focus that demands everyone’s attention and action. Especially with government initiatives like the recent ban on single-use plastics and the upcoming Extended Producer Responsibility (EPR) scheme!
This isn’t just a priority for the people in power. Surveys consistently show that consumers increasingly value sustainable choices, particularly in packaging. For example, one study has revealed that 74% of consumers are willing to pay more for sustainable packaging!
One effective way to make packaging more sustainable is by considering its entire lifecycle. Choosing reusable packaging that’s durable and long-lasting not only reduces waste but also gets customers involved in shrinking their environmental impact. This helps create a greener future and also connects with customers who care about responsible choices.
At Greyhound Box, we offer an extensive range of sustainable materials, including ecotape, kraft paper tape, and sustainable palletwrap. These auxiliary materials not only help you meet regulatory requirements, but also boost the overall quality and aesthetic of your packaging.
4. Using Bespoke Design to Elevate Packaging
In 2024, bespoke packaging will become crucial for businesses, providing an effective way to pack and market products. Bespoke designs don’t just create a positive first impression but are also cost-effective, ensuring better protection for products during distribution.
Bespoke packaging also minimises the risk of damage that can occur with overly spacious packaging during transportation. But best of all, a bespoke packaging design allows you to have control over the design and materials, promoting more sustainable choices – a win all-round!
5. The Power of Personalised Packaging
In today’s era of personalisation, people want products that feel like they were made just for them. A study found that 74.7% of consumers are likely to buy again from brands that show a personal touch, underlining the importance of adopting personalisation in your packaging for a better customer experience. In turn, you’ll likely get a bit of exposure, for free!
Customers are more likely to share images of their personalised products on social media, boosting brand awareness and sales. The packaging itself and the experience of unwrapping the product are highly valued by consumers, with almost half of UK shoppers considering these activities important.
Your 2024 Packaging Partner
Looking for a packaging partner for 2024? We’ve got you covered! At Greyhound Box, we don’t just offer high-quality packaging solutions, but we stay ahead of the curve, guaranteeing your packaging will, too.
Get in contact to keep your packaging on trend this year!